# mg.land — Market Growth Land > Free tool to discover, vet, and contact the right creators (KOLs / KOCs) across X, YouTube, TikTok, Instagram, Twitch, LinkedIn and Threads — with automatic fake-follower screening and reachability-first ranking. Built for iGaming, e-commerce/DTC, and AI/SaaS. A Vessel AI Lab project. - [Open the free tool](https://mg.land/app) - [Resources & guides](https://mg.land/resources) ## About - [mg.land vs Modash vs NoxInfluencer: Which KOL search tool fits your needs?](https://mg.land/mg-land-vs-modash-vs-noxinfluencer): Comparing mg.land, Modash, and NoxInfluencer across KOL search, fake-follower detection, and outreach—see which tool fits your team and budget. - [什么是 mg.land:跨平台 KOL/KOC 搜索、建联与筛查工具](https://mg.land/what-is-mg-land): mg.land 是一款免费的跨平台 KOL/KOC 搜索、建联与筛查工具,帮助出海品牌快速发现高匹配度达人,自动过滤虚假粉丝,并实现高效建联与管线管理。 - [What is mg.land? A free cross-platform KOL/KOC search, vetting, and outreach tool for brands going global.](https://mg.land/what-is-mg-land-en): mg.land is a free tool for global brands to search, vet, and outreach to KOLs/KOCs across X, YouTube, TikTok, Twitch, LinkedIn, and Threads, filtering out fake… ## Guides - [Fake Follower Identification & Checker Hub](https://mg.land/resources/fake-follower-checker): A data-driven guide to spotting fake followers across Instagram, TikTok, YouTube, and more—vetting signals, tool comparisons, and a 9,000+ creator database. - [Global Influencer Marketing Strategy & ROI](https://mg.land/resources/influencer-marketing-strategy): A complete overview of global influencer marketing strategy and ROI across platforms, covering KOL/KOC selection, vetting, and outreach for cross-border brands. - [海外KOL合作效果不佳?教你如何从数据筛查到建联策略进行全面复盘与调整](https://mg.land/resources/influencer-marketing-strategy/how-to-optimize-underperforming-influencer-campaigns): 海外KOL合作效果差怎么调整?从达人筛查、平台选择、KOL/KOC配比到建联管理,本文给出可操作的复盘步骤与优化策略。 - [High-Converting Influencer Outreach Templates](https://mg.land/resources/influencer-outreach-templates): Learn what makes influencer outreach templates convert. Discover how to write DMs and emails that get replies, backed by data from 9,000+ vetted creators. - [求美国户外达人合作?教你如何跳过中介直接批量获取与建联美国户外KOL](https://mg.land/resources/influencer-outreach-templates/how-to-find-and-pitch-us-outdoor-influencers): 想找美国户外KOL做品牌合作?本文教你跨平台搜索户外达人、筛查虚假粉丝、批量发送个性化开发信的完整操作流程。 - [Influencer Search Tools & CRM Alternatives](https://mg.land/resources/influencer-tools-alternatives): Compare influencer search and CRM tools. Learn how to vet creators across platforms, manage outreach, and avoid wasting budget on fake followers. - [Looking for a KOL Search Tool? Free and Paid Influencer Discovery Platforms Compared](https://mg.land/resources/influencer-tools-alternatives/best-free-kol-search-tools-comparison): Comparing the best KOL search tools by platform coverage, vetting depth, pricing, and outreach features — including free options like mg.land, NoxInfluencer… - [Best Kolsquare Alternatives to Manage Influencers & Outreach Campaigns](https://mg.land/resources/influencer-tools-alternatives/best-kolsquare-alternatives-for-influencer-crm): Compare free and paid alternatives to Kolsquare for influencer discovery, vetting, and outreach pipeline management. - [急需加拿大美妆/时尚/家居KOL?教你如何跳过中介直接批量获取达人名单](https://mg.land/resources/influencer-tools-alternatives/where-to-find-canada-beauty-fashion-influencers): 急需寻找加拿大(CA)美妆、时尚、家居、办公或3C类KOL?本文教你如何跳过中介,直接跨平台搜索并筛查真实达人,快速建立建联管线。 ## Answers - [3天筛出靠谱海外网红:5步排查法过滤虚假粉丝与低质KOL](https://mg.land/answers/5-steps-to-screen-reliable-overseas-influencers-in-3-days): 如何在3天内高效筛选靠谱海外KOL?本文提供一套5步排查法,涵盖跨平台搜索、虚假粉丝识别、内容核对及建联测试,帮你避开低质账号。 - [AI工具出海怎么找海外KOL推广?低成本冷启动成功案例](https://mg.land/answers/ai-gong-ju-chu-hai-zen-me-zhao-hai-wai-kol): AI工具出海如何找海外KOL推广?分享低成本冷启动策略:跨平台搜索垂直博主、筛查虚假粉丝、批量个性化建联,获取前100个种子用户。 - [AI工具出海怎么找海外KOL推广?有没有低成本冷启动的成功案例分享?](https://mg.land/answers/ai-tool-kol-outreach-china-overseas-zh): AI工具出海找海外KOL,核心是找垂直技术KOC而非泛娱乐大V。本文分享低成本冷启动的搜索、筛查与建联实操步骤。 - [跨境投放怎么按国家 / 地区找达人](https://mg.land/answers/an-guo-jia-di-qu-zhao-daren): 触达落在错的国家,转化为零。怎么按受众地域筛达人、为什么"达人所在地"不等于"受众所在地"、以及一套逐个市场建名单的工作流。 - [How to Automate Influencer Outreach Without Sounding Like Spam](https://mg.land/answers/automate-influencer-outreach-without-spam): Learn how to automate influencer outreach by personalizing messages based on creator content, vetting fake followers, and using pipeline management to avoid… - [What is the Best Cold Email Template for Reaching Out to YouTube Influencers?](https://mg.land/answers/best-cold-email-template-youtube-influencers): Discover the best cold email templates for YouTube influencers to boost response rates. Learn how to personalize outreach and avoid common mistakes. - [做海外KOL投放,大家都用什么工具找达人?高性价比红人搜索工具推荐](https://mg.land/answers/best-free-tools-to-find-overseas-influencers): 海外KOL投放找达人用什么工具?对比主流红人搜索平台与免费替代方案,涵盖跨平台搜索、虚假粉丝筛查与建联管理,帮你把预算花在刀刃上。 - [免费检测 TikTok/INS 虚假粉丝的工具对比:怎么选、怎么用、结果怎么读](https://mg.land/answers/check-fake-followers-tiktok-instagram-zh): 海外网红买粉怎么查?本文对比免费检测 TikTok 和 Instagram 虚假粉丝的工具,教你如何看懂互动率、异常增长等数据,避免预算浪费。 - [抖音星图:怎么找已经接商单的达人(带互动率和报价)](https://mg.land/answers/douyin-xingtu-zhao-shang-dan-daren): 星图是抖音官方的达人商业合作平台,达人挂牌即代表接商单,且带互动率、带货能力、内容标签和报价。这对找"能合作、触达又真实"的抖音达人意味着什么,以及怎么读这些信号。 - [独立站 / DTC 出海怎么找带货达人和好物博主](https://mg.land/answers/du-li-zhan-dtc-zhao-daihuo-daren): 独立站和跨境电商真正能出单的是联盟带货、开箱测评类达人,以及品类里高互动的中腰部 KOC,不是泛生活方式大号。他们在哪、怎么筛真实 GMV(而非只看播放)、一套可复用的筛选工作流。 - [Engagement Rate: The Metric That Exposes Fake Influencer Reach](https://mg.land/answers/engagement-rate-fake-influencer-reach): Follower count is the easiest number to fake; engagement rate is the hardest. How to calculate it, what is normal per platform and tier, and why a low ratio on - [What's the Fastest Way to Find Real Influencer Contact Info?](https://mg.land/answers/fastest-way-to-find-influencer-contact-info): The fastest way to find real influencer contact info is using a vetted multi-platform search tool that surfaces public emails or DM handles while filtering out… - [How to Find Chinese Creators Who Already Take Brand Deals (Douyin Xingtu)](https://mg.land/answers/find-chinese-creators-brand-deals-douyin-xingtu): Xingtu is Douyin’s official creator-marketing marketplace, where creators list themselves for commercial deals with engagement and pricing attached. What that m - [How to Find Creators to Promote Your AI or SaaS Tool](https://mg.land/answers/find-creators-to-promote-ai-saas-tool): The creators who actually sell software are reviewers, "tools I use" curators, automation builders and affiliates — not generic tech influencers. Where they are - [How to Find Crypto & iGaming Casino Influencers (Without Paying for Fake Traffic)](https://mg.land/answers/find-crypto-igaming-casino-influencers): Where crypto and casino KOLs actually live (X, Kick, YouTube, Telegram), how to spot wash traffic and bought audiences, and a workflow that filters for real fun - [How to Find Gaming Creators to Promote Your Game](https://mg.land/answers/find-gaming-creators-to-promote-your-game): Gaming is not one audience — mobile, PC/console, esports and indie barely overlap, and each lives on a different platform. How to pick the sub-niche first, wher - [怎么找 iGaming / 加密行业的海外 KOL(并避开刷量渠道)?](https://mg.land/answers/find-igaming-crypto-kol-overseas-zh): iGaming 和加密博彩 KOL 主要在 X、Kick、YouTube、Telegram,而非 Instagram/TikTok。教你识别刷量与买粉账号,用只看真实入金玩家的工作流筛达人。 - [How to Find Influencers by Country for Cross-Border Campaigns](https://mg.land/answers/find-influencers-by-country-cross-border): Reach in the wrong country converts to nothing. How to filter creators by audience geography, why the creator’s location is not the same as their audience’s, an - [How to Find TikTok Shop & Affiliate Creators for Your DTC Brand](https://mg.land/answers/find-tiktok-shop-affiliate-creators-dtc): For DTC and cross-border e-commerce, the creators that move product are affiliate and "haul/review" creators whose audience buys — not lifestyle accounts. Where - [海外KOL合作入门|如何找到与品牌匹配的创作者](https://mg.land/answers/finding-your-first-brand-aligned-kol): 海外KOL合作入门指南:从明确受众画像、跨平台搜索到筛查虚假粉丝,教你如何找到与品牌真正匹配的创作者并高效建联。 - [嫌Manus太贵?免费工具mg.land如何合规高效发现海外KOL(而非爬取)](https://mg.land/answers/free-alternative-to-expensive-web-scrapers-for-influencer-data): 对比浏览器自动化爬取与结构化检索在找海外KOL时的差异。mg.land提供跨平台搜索、假粉筛查与建联管线,免费且合规。 - [除了NoxInfluencer和SocialBook,还有什么好用又便宜的海外红人搜索工具推荐?](https://mg.land/answers/free-influencer-search-tools-alternatives-to-nox-socialbook): 对比NoxInfluencer和SocialBook的局限,推荐免费或低成本的海外红人搜索工具,如mg.land,支持跨平台搜索、虚假粉丝筛查与建联管理。 - [游戏出海做红人营销,TikTok、YouTube和X(Twitter)哪个平台的转化率和ROI更高?](https://mg.land/answers/game-influencer-marketing-platform-roi-zh): 游戏出海红人营销选TikTok、YouTube还是X?对比三大平台在游戏推广中的转化率、ROI与适用阶段,帮你避开预算坑,找到最匹配的渠道。 - [海外网红开发信回复率低?让KOL秒回的邮件模板与建联技巧](https://mg.land/answers/hai-wai-hong-ren-he-zuo-kai-fa-xin-mu-ban): 给海外KOL发开发信总是石沉大海?本文分享提高回复率的建联技巧与高转化邮件模板,并教你如何用免费工具筛查真实达人、批量管理跟进。 - [给海外网红发合作开发信回复率太低了,求分享能让KOL秒回的邮件模板和建联技巧。](https://mg.land/answers/high-response-email-templates-influencer-outreach-zh): 海外KOL开发信回复率低通常是因为邮件太像群发、没提对方的具体内容。分享高回复率邮件模板与建联技巧,以及如何用mg.land实现批量个性化建联。 - [揭秘如何识别假数据:海外网红营销避坑与虚假粉丝筛查指南](https://mg.land/answers/how-to-detect-fake-influencer-data): 出海品牌如何识别海外网红的假数据?本文提供手动排查信号与自动化工具筛查方法,帮你过滤虚假粉丝,把预算花在真实高互动达人身上。 - [深度技术文章没人看?如何通过海外技术KOL进行内容二次分发与引流](https://mg.land/answers/how-to-distribute-saas-content-via-tech-influencers): 深度技术文章没人看,往往是因为分发投入不足。本文教你如何找到垂直的海外技术KOL,通过个性化建联实现内容的二次分发与引流。 - [SaaS出海:为什么前10个用户决定生死,以及如何精准找到他们](https://mg.land/answers/how-to-find-first-10-users-for-saas-via-influencers): SaaS出海的前10个用户决定了产品方向和PMF验证。了解为什么他们如此重要,以及如何通过海外KOL/KOC精准建联找到你的天使用户。 - [How to Actually Find Influencers for Your Brand (Without Scrolling Instagram for 6 Hours)](https://mg.land/answers/how-to-find-influencers-without-scrolling-instagram): Stop scrolling Instagram manually. Learn how to find real, high-matching influencers across platforms using search, vetting, and pipeline tools. - [How to Find and Pitch Micro-Influencers (KOCs) for Your Startup on a Budget](https://mg.land/answers/how-to-find-micro-influencers-for-startup-product-launch): Learn how to find and pitch small KOLs and micro-influencers for your startup. Discover steps for cross-platform search, vetting fake followers, and… - [海外红人去哪找?别再只会搜关键词了!教你更高效的发现方法](https://mg.land/answers/how-to-find-overseas-influencers-efficiently): 还在用关键词搜海外红人?效率低、难辨真假。本文教你用跨平台搜索+筛查+管线管理,高效找到高匹配度真实KOL。 - [出海SaaS用户推荐计划怎么设计?如何用KOC加速裂变](https://mg.land/answers/how-to-leverage-influencers-for-saas-referral-programs): 出海SaaS设计用户推荐计划的核心是激活自利动机与双边激励。除了现有用户,主动寻找垂直KOC/KOL能加速裂变。mg.land帮你跨平台找真实达人并高效建联。 - [找海外网红太难?3步教你如何高效筛选与精准建联KOL](https://mg.land/answers/how-to-screen-overseas-influencers-efficiently): 出海品牌找海外KOL常踩坑:平台分散、数据注水、建联漏单。本文用3步实操流程,教你跨平台搜索、识别虚假粉丝、系统化跟进达人。 - [新起号/出海品牌必看:一招教你快速识别海外骗粉网红](https://mg.land/answers/how-to-spot-fake-influencers-and-scammers): 新起号或出海品牌如何快速识别海外网红骗粉?核心看异常增长与互动率背离,结合免费筛查工具批量过滤虚假粉丝,把预算花在真实达人身上。 - [互动率:一眼看穿网红虚假触达的指标](https://mg.land/answers/hu-dong-lv-shi-bie-shua-liang): 粉丝数最好刷,互动率最难造假。怎么算、各平台各量级的正常范围、以及为什么大号的低互动率是买粉 / 刷量最清晰的信号。 - [Can You Actually Measure Influencer Audience Overlap? (We Ran the Test)](https://mg.land/answers/influencer-audience-overlap-can-you-measure-it): Booking five creators in one niche can mean paying five times to reach the same people. But true audience overlap is not measurable from public platform data — - [新人主播破局指南:学会筛选粉丝,比努力更重要](https://mg.land/answers/influencer-pitch-filtering-for-newcomers): 新人主播为什么努力却没结果?问题可能在粉丝结构。本文教你 3 步筛选真实粉丝、识别虚假账号,让算法和品牌方看见你的真实价值。 - [KOL运营找红人有前途吗?职业发展与能力模型解析](https://mg.land/answers/is-kol-outreach-a-promising-career-path): KOL运营/红人营销岗位前景如何?从行业需求、核心能力模型到职业天花板,客观分析这个岗位值不值得入行,以及怎么做得更值钱。 - [怎么手动识别海外网红买粉?8 个信号自查清单(不用工具也能判)](https://mg.land/answers/kan-hai-wai-hong-shi-bu-shi-mai-fen): 8 个手动信号帮你判断海外网红是否买粉:粉丝互动比、评论区质量、增长曲线异常等。附免费工具检测 TikTok/INS 虚假粉丝的方法。 - [跨境电商出海,预算有限的情况下,是投头部KOL还是铺大量尾部KOC效果更好?](https://mg.land/answers/koc-vs-kol-limited-budget-cross-border-zh): 预算有限时,跨境电商出海铺大量尾部KOC通常比投头部KOL效果更好。KOC互动率高、受众精准、试错成本低,更适合冷启动和转化。 - [跨境电商预算有限,投头部KOL还是铺大量尾部KOC效果更好?](https://mg.land/answers/kua-jing-dian-shang-tou-kol-hai-shi-pu-kao-koc-xiao-guo-hao): 预算有限的跨境电商出海,通常铺大量尾部KOC比投头部KOL转化率更高、ROI更稳。本文客观对比两者优劣,并分享如何用免费工具高效筛查和管理KOC矩阵。 - [Micro-Influencers (KOC) vs Macro-Influencers (KOL): Best Ratio/Combination for Product Launch](https://mg.land/answers/micro-vs-macro-influencer-ratio-combination-product-launch): Discover the best KOC vs KOL ratio for a product launch. Learn how to combine macro and micro-influencers using the pyramid strategy to maximize reach and ROI. - [海外红人运营避坑指南:4年老手带你破解KOL建联与筛查痛点](https://mg.land/answers/overseas-influencer-marketing-painpoints-and-solutions): 做了四年海外红人营销,深夜复盘踩过的坑:跨平台找达人难、数据造假多、建联跟进乱。分享实操解法与工具推荐。 - [做海外红人媒介最崩溃瞬间:找不到达人(但有解)](https://mg.land/answers/solutions-for-influencer-outreach-struggles): 做海外红人媒介最崩溃的不是被拒绝,而是连能发开发信的人都找不到。跨平台搜索、虚假粉丝筛查、建联管线化三步破局。 - [How to Spot Fake Followers on Instagram and TikTok Before Hiring an Influencer](https://mg.land/answers/spot-fake-followers-instagram-tiktok): Learn how to manually check Instagram and TikTok influencers for fake followers before spending your budget. - [TikTok vs YouTube vs X (Twitter) for Influencer Marketing: Which Platform Offers the Best ROI for SaaS/AI Startups?](https://mg.land/answers/tiktok-vs-youtube-vs-x-influencer-marketing-roi-saas-ai): Comparing TikTok, YouTube, and X (Twitter) for SaaS and AI startup influencer marketing. - [How to Track and Manage Influencer Outreach Campaigns at Scale](https://mg.land/answers/track-manage-influencer-outreach-campaigns-scale-tools): Learn how to track and manage influencer outreach at scale using CRM pipelines, automated vetting, and personalized templates. - [How to Vet a Single Creator by URL Before You Pay](https://mg.land/answers/vet-a-creator-by-url-before-you-pay): Someone sent you a creator to consider, or you found one yourself. Before you reply or pay, here is a fast checklist to judge fit and authenticity from a profil - [How to Vet Gambling & Crypto Affiliates for Fake Traffic Before You Pay](https://mg.land/answers/vet-affiliates-fake-traffic-gambling-crypto): Affiliate and influencer fraud in high-CPA verticals: how to spot bot traffic, incentivized signups and wash activity before a deal, and the signals that actual - [网红受众重叠到底能不能测?(我们真去测了)](https://mg.land/answers/wang-hong-shou-zhong-zhong-die-neng-ce-ma): 在一个细分里投 5 个达人,可能是花 5 份钱洗同一批人。但"受众重叠"在公开平台数据上根本测不出来——这是我们的实测证据,以及真正能做的替代方案。 - [账号买粉了全是僵尸粉怎么办?对权重有什么影响?](https://mg.land/answers/what-to-do-if-account-has-fake-followers): 账号不小心买粉全是僵尸粉,会导致互动率暴跌并触发平台风控。本文详解如何清理假粉、恢复账号权重,以及如何用工具筛查达人虚假粉丝。 - [Where AI Tool Reviewers Actually Live (and How to Reach Them)](https://mg.land/answers/where-ai-tool-reviewers-are): A platform-by-platform map of the creators who review and recommend AI software — X, YouTube, TikTok, Douyin (Xingtu) and Xiaohongshu — with the search terms th - [为什么你的达人投放总是效果不好?这三个核心原因你避开了吗](https://mg.land/answers/why-is-your-influencer-marketing-failing): 达人投放效果差,往往不是因为预算不够,而是踩了虚假粉丝、匹配度低和建联管理混乱这三个坑。本文拆解原因并给出可操作的解法。 - [为什么合作了海外KOL还是带不来用户?深度剖析转化率低的底层原因](https://mg.land/answers/why-kol-marketing-fails-to-bring-users): 合作了KOL却带不来用户?往往是因为粉丝量虚高、受众不匹配或跟进断档。了解如何筛查真实达人并提升转化率。 - [游戏出海红人营销:TikTok、YouTube和X哪个平台ROI更高?](https://mg.land/answers/you-xi-chu-hai-hong-ren-ying-xiao-tiktok-youtube-twitter-roi): 对比TikTok、YouTube和X(Twitter)在游戏出海红人营销中的转化率与ROI,分析各平台受众与内容特点,帮你选对渠道。 - [怎么找能测评 / 推荐你 AI 软件的达人(海外 + 国内)](https://mg.land/answers/zhao-neng-tui-jian-ai-ruanjian-de-daren): 真正能卖出软件的达人是工具测评号、"我常用的工具"清单号、自动化搭建号和联盟带货者,不是泛科技大号。他们在哪、怎么判断受众是不是会买软件的人、一套可复用的筛选工作流。 - [游戏推广怎么找达人(手游 / 端游 / 电竞 / 独立游戏)](https://mg.land/answers/zhao-youxi-tui-guang-daren): "游戏"不是一个受众:手游、PC 主机、电竞、独立游戏几乎不重叠,且各自在不同平台。先定细分再选平台,以及怎么筛掉刷观看的虚假触达。