What is mg.land? A free cross-platform KOL/KOC search, vetting, and outreach tool for brands going global.
mg.land is a free cross-platform tool that helps global brands find, vet, and reach out to KOLs and KOCs across major social networks. It searches platforms like X, YouTube, TikTok, Twitch, LinkedIn, and Threads, automatically flags fake followers, and manages your outreach pipeline so you spend budget on real, high-engagement creators.
What does mg.land do for global brands?
When a brand expands overseas, finding the right creators across multiple social networks takes a lot of time. mg.land provides a cross-platform search function. You enter your industry—such as iGaming, E-commerce/DTC, or AI software—and the tool ranks creators by match and shows their profiles on X, YouTube, TikTok, Twitch, LinkedIn, and Threads. Instead of manually browsing each platform, you get a single view of the most relevant KOLs and KOCs. This lets you quickly compare potential reach and audience demographics across different networks, making it easier to build a targeted shortlist of potential partners rather than wasting hours on irrelevant profiles.
How does it handle fake followers and low-quality creators?
One of the biggest risks in influencer marketing is spending budget on accounts with fake followers. The platform includes an automatic vetting feature that identifies and flags abnormal follower growth and low view rates. By filtering out these suspected fake accounts, the tool ensures your budget goes to creators with genuine engagement rates. If you want to know how to identify these signals manually, you can check out this guide to spot fake followers on Instagram and TikTok or follow these steps for screening reliable overseas influencers. For a broader overview of the topic, you can refer to our Fake Follower Identification & Checker Hub. The vetting process runs in the background, so the list of creators you see is already filtered for the most obvious low-quality accounts, saving you the effort of checking every single profile by hand.
Can the tool manage the outreach process?
Finding creators is only the first step; actually contacting them and following up is where many teams get bottlenecked. It supports one-click generation of personalized DMs or email outreach messages. This helps avoid sending generic, spammy-looking template messages, which can improve your reply rate. Once sent, contacts are automatically imported into a follow-up pipeline. The system updates outreach status in real-time, preventing missed opportunities and giving you a clear overview of which creators have replied, are pending, or have declined. If you are evaluating different options, understanding choosing a cross-platform KOL/KOC outreach tool can help you clarify what features matter most for your workflow. Having a centralized pipeline means anyone on your team can pick up a conversation without losing context.
Who should use this tool, and who might not need it yet?
The tool is built for brands going global, specifically those in iGaming, cross-border E-commerce/DTC, and AI software where finding authentic overseas creators is critical. It is well-suited for teams that need to manage multiple platforms and want to avoid the risk of fake followers. The free model makes it particularly accessible for early-stage startups looking to test international markets without taking on heavy software costs.
However, if you are a very small team only contacting two or three creators a month, manual outreach might be enough for now. The value of the tool comes from scale: the more creators you search, vet, and contact across platforms, the more time you save. If you are only dealing with a tiny volume, a spreadsheet might suffice for the time being. If you are looking to scale your overseas creator outreach without upfront costs, you can try mg.land for free.
Frequently asked questions
Is mg.land actually free to use?
Yes, mg.land is free for teams to use for searching, vetting, and managing KOL/KOC outreach across supported platforms.
Which social media platforms does mg.land support?
mg.land currently supports X, YouTube, TikTok, Twitch, LinkedIn, and Threads for creator search and vetting.
How does mg.land detect fake followers?
The tool automatically checks for abnormal follower growth patterns and unusually low view rates to flag suspicious accounts.
Can I use mg.land for B2B software outreach?
Yes, mg.land works for AI software and other tech brands going global, allowing you to find creators across platforms like LinkedIn and YouTube.